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› Marketing Head
7 - 10 Years
You’ll lead and motivate the consumer and enterprise marketing teams to:
Work with internal and partner teams to acquire and retain customers through B2B2C and B2C efforts
Craft and deliver innovative GTM strategies for the product
Design and execute the company’s comprehensive thought leadership strategy influencing the various B2B stakeholders
Help create compelling customer-facing positioning and messaging with organic, referral, ATL, digital and BTL channels.
Manage the development of creative content including web pages, blogs, videos, ad content, physical collateral, etc.
Optimise packaging and pricing for our products.
Use data-driven insights to market, communicate, upsell and cross-sell products.
12+ years experience in B2B and/or healthcare marketing and PR.
Experience with content marketing, product launches, messaging/positioning, & buyer persona development.
Successful track record of planning and rolling out marketing campaigns and the ability to identify and implement scalable process improvements using a data-driven approach.
Ability to effectively inspire, influence and communicate cross-functionally across all levels of management, and work on multiple projects simultaneously in a fast-paced, dynamic environment.