Define a comprehensive growth marketing plan and drive its execution
Build, manage and optimize organic inbound lead generation campaigns with advertising
partners, influencers, media companies, and others based on data-driven hypotheses,
Uncover new marketing opportunities and optimize existing performance.
Promote our short and long-form content to existing and new audiences.
Write copy, determine creative strategy, and design other assets to support your campaigns
Monitor key performance indicators, make data-driven recommendations and advocate for
internal resources required to drive the continued member growth via their respective marketing
Ongoing analysis of performance - clicks, views, etc, as well as report on earned media targets
including company and brand awareness goals through weekly, monthly and quarterly reports
Grow and optimize current online marketing channels, including SEO, Social, and contents
Test new online marketing channels, including Direct Buys, Podcasts, Webinars.
Develop, test, and measure integrated marketing campaigns
Grow our user base and increase awareness of the Acquire brand in a fun, creative and
Build sales enablement and marketing content in the form of sales plays, messaging guides,
presentations, solution briefs, articles, press releases, blog posts, digital assets and web
Work with a team of content writers, designers, developers and sales professionals.
Identify customer needs, key personas, market trends/competitive landscape and build
differentiated Build content for Web, Community and Social Media properties
Understanding of the art of storytelling to Blogs, Podcast, Videos etc
2+ of Experience in digital marketing
Experience in growth hacking
Experience with marketing automation platforms like HubSpot
Experience with Google Analytics paid search and paid social marketing channels
Excellent verbal and written communication